GetResponse is amongst the top 5 email marketing services according to Email Marketing Services Top 10 Reviews 2013. Email marketing services are taking the place of direct mailers for virtually all email marketing strategies existing out there. Instead of printing and mailing direct to your customers, email services like GetResponse can handle all this for you, digitally, avoiding all the paper hassle. The most known email marketing services are MailChimp, Aweber, iContact and GetResponse.
Email marketing services include more and more helpful apps as the social networks and the internet marketing evolves. By using a top of the line email service, like GetResponse, you can instantly see who is opening your emails, which links theyre clicking on and how many of your subscribers are forwarding your emails to their friends. Email marketing services even offer social networking buttons such as Like and Tweet so your messages are even easier to share with others. Lately email analytics reports have been added so you can see the percentages of your email bounces, click through rates (CTR), conversion rates(CR) etc.
GetResponse provides its users with great analytics reports for the newsletters, the subscribers, the autoresponders, your goals etc. So by analyzing the received data, a user can configure more effectively his/hers campaign and target the subscribers in order to gain more conversions for his/hers campaign goals. Read below to learn the exact same ways, v+j success team and BigIdeaMastermind use GetResponse analytics tools to make money online!
Email Marketing Strategies with GetResponse
GetResponse main dashboard gives you many but simple and easy to understand choices. There is the dashboard, the contacts, the messages, statistics, surveys, web forms, landing page and your account details. Underneath it, on your right, is the active campaign at the moment and all the choices below, add contacts, create web form and send newsletters will refer to it by default. The main dashboard gives you also quick information about per campaign subscribers with basic dating segmentations like today, yesterday etc.
Email Marketing Strategies Analysis with GetResponse
The default dashboard is the newsletter, which is accessible through the button Statistics on the main screen and comes with multiple choices for all users. You can adjust the analyzed dates on the upper right corner, compare multiple newsletters, examine the tabs to see a summary of percentages about the unique clicks, the open rates, the unsubscribe rates and many more. All these details are summed up underneath the tabs and appear in a pie chart with several numbers in percentage on the right. The given details are similar to Autoresponders tab.
Underneath the pie chart and for every different tab you choose, Opened, Clicked etc, you will find the specific contacts that had an interaction with your emails depending on the chosen tab. There you have the choice to email again something different to that specific user group or keep their email, one by one, for something else, maybe a different newsletter campaign for example.
Clicking on the Opened tab will reveal you the open rate of your newsletters or autoresponders, throughout time. The graph can be shown on a regular chart or on a graph bar simply by changing the appearance on the upper right corner. There is also the choice to switch between Opened, Unique Opened or Unopened emails. Hovering your mouse cursor on the graph will reveal more details for every day separately. Once again underneath the chart you can find the specific email users group that opened your emails. Here is the newsletter graph and below it you can find the time based autoresponder graph.
Two tabs under Newsletter, on your left, is the Subscription tab. Clicking this will reveal subscription statistics for the chosen email campaign and for a specific predefined date range. Once you choose a campaign you will have the choice of List Size, Subscriptions and Unsubscribed. List Size presents you with a general graph of your specific email campaign growth throughout time. Clicking on Subscriptions tab will reveal the number of new subscribers per day and finally Unsubscribed tab will show you the unsubscribed users per day. On the right of the graph is the total List Growth in numbers and Average New subscribers per day, all for the given date.
Below the subscriptions chart you will find another chart displaying the Subscription Method. This graph reveals the source that your subscribers signed up from, which is really crucial for your email marketing strategies. This chart has graph colors for Web Form, Email, Import etc.
Another really useful chart for your email marketing strategies is below. Here you can find the geographic locations of your subscribers, which will help you target your leads even better according to their locations. You can even zoom the map to a city level for more accurate targeting.
Right below Subscriptions tab is the Email Clients tab. A very important part of your email marketing strategies with GetResponse. From here you can chose the campaign or the newsletter you want details for. A pie graph named Desktop vs. Mobile will be presented followed by the numbers in percentage of the email opens per device.
Scrolling down at the page, you will come across two even more specific pie charts. Here you can find Desktop and Mobile data separated. Both of these pie charts come with the email opens by client data in percentage to help you locate your subscribers preferences. You can even identify the software that your subscribers prefer to use (Android, iPhone, Blackberry, etc) and focus even more your targeting and offers.
Epilogue of your GetResponse Email Marketing Strategies
Here is your chance to stand out of the crowd and the rest internet marketers out there. GetResponse provides you a very useful analytics pack for your email marketing strategies. You only need to analyze the data and integrate them into your email campaigns. As you might already be aware, even the slightest increase on your selling rates or your goals will probably mean extra cash for you or your clients.