How to write content for a website
If you’re in the process of creating a website, one of your top priorities is to write attractive and compelling content for your site. If this is the first time (or second or third – it takes a while to learn the skill of quality content writing!) you might be a bit unsure of what you should and should not be writing. Successful website content appeals to both your internet viewers and search engines, but catering to both can be intimidating.
Don’t panic! We’ve compiled the top 20 do’s and don’ts to show you how to write website content that enhances the appearance, readability, and SEO effectiveness of your new site. Follow these tips when you’re composing and compiling your website content and you’ll be able to reap the rewards of quality content writing when your new site is live!
How Do I Start Content Writing?
Learn the Basics
- Research: To determine the most effective keywords to include in your content, you’ll want to perform a few different types of research. Consider factors like buyer personas and search intent so you can develop effective strategies for connecting with your potential customers. Then, you can perform keyword research—using tools like DemandJump . It’s also worth digging into your leading competitors’ website content for ideas.
- Planning: Planning out a content strategy is an effective way to ensure you’re publishing meaningful content. At DemandJump, we leverage the power of pillar-based marketing (PBM) to develop networks of high-quality, interconnected content. If PBM is a new topic for you, you can read more about it here .
- Content creation: Finally, it’s time to write. The following tips are intended to help you develop high-quality content that will get you to page one of Google and other search engine rankings.
Practice, Practice, Practice
The more you write, the better you’ll get at it. This is true for most things, but it especially holds true for writing. Try not to edit yourself as you’re writing. Set a timer and just write! You may be surprised at what you can create, and then edit it afterward.
Read Good content!
In order to know how to write good content, it’s important to read good content. Explore your competition’s websites and check out what they have going on. Look at industry experts to see what they are writing about.
Check social media for hashtags about the subjects you want to write about. There are lots of ways to find good content for your industry. Plus, the more you read what’s out there, the better you’ll become at recognizing—and creating—good website content examples.
Leverage the Right Tools
It’s tempting to just google “website content template” and use the first resource that pops up. Unfortunately, a generic template probably won’t give you the results you’re looking for.
That’s why we developed DemandJump , a content marketing tool that can help you write content that ranks fast. You can generate one-click outlines on any topic or question that includes the exact keywords to get your content in front of the right audience.
Not only that, but you can get a prioritized list of content to create and, once your content is published, see what is working and what isn’t. This is just one of the tools available to help you with content marketing, and there are plenty of paid and free tools out there for you to explore.
4. If All Else Fails. Hire a Professional
Don’t have the time or expertise to master all the writing for the web best practices? That’s where the experts come in! There are many content marketing firms that specialize in writing content for companies and businesses.
An easy-to-read chart or graph can also do a better job of explaining a complex topic than text alone. If you’re not a graphic designer by trade, there are lots of ways to use visuals on your website and some great services out there to help you make graphics yourself, like Canva and Piktochart.
The great thing about a website is that it’s easy to direct readers from one page to another. Help readers find more great content by hyperlinking certain words or phrases to other relevant resources, especially those on your own website. This will help keep people engaged with your content and moving through your site.
For example, say this sentence appeared on your cooking website: Ratatouille is a low-fat dish that consists of seasonal ingredients like eggplant, squash, and tomatoes. You could hyperlink “low-fat dish” to a page with other blog posts on healthy eating.
Building these internal links within your own site also helps your SEO, but keep in mind that links should always be relevant and helpful. Visually, if you overload your text with links, people won’t know what to click on. Google recommends keeping the amount of hyperlinks on a page to a “reasonable number.”
Leave them wanting more
Good websites end each page with a strong call-to-action (or CTA for short). Is there a person a reader should contact for more information? An interesting video they should watch? How about a related blog post they can read or a report they can download? This strategy helps direct readers to other areas of your website and encourages them to promote your content to their friends and family.
Keep these calls-to-action succinct, and start them with action verbs like “Download,” “Share,” “Join,” “Sign Up,” “Learn More” or “Watch.” And of course, make sure to include a link that actually allows readers to fulfill the action you’re asking them to take.
Writing, in general, is hard work—writing content for your website, even more so. But remember, you don’t need to write perfect texts first time around! Once your content is live, you can do monthly website checks to monitor and optimize its performance. With these tips, you’re prepared to create effective content that resonates with even the most flighty and time-pressed of internet readers.